Sales growth is nice but at some point, it has to translate into real profits or at least positive cash flow. Moreover, with a $37 billion market value, at some point investors will want to see something for their money. That’s the quandary Cloudflare (NASDAQ:NET) currently finds itself in following the release of its Q2 earnings report.

The bottom line is that NET stock will tread water until it can show positive results on the bottom line.

Keep in mind that as of Aug. 6 when NET stock closed at $118.82 per share, it is now up 81.3% from a trough of $65.55 on May 13. In other words, Cloudflare has gained more than $16.5 billion in market value in the space of two and a half months to $36.9 billion.

Due to that exemplary growth, the market has been expecting superlative numbers.

Where Things Stand As of Q2 for Cloudflare

The problem, as I see it, is that the cloud platform services company needs to show more than just revenue growth.

Sales in Q2 were up 53% year over year (YOY) to $152 million. Moreover, this was 10.35% over the prior Q1 sales of $138.1 million. However, its expenses are simply too high.

Despite making a 77% gross profit, higher than last year, its operating expenses were so high that it lost $35.5 million, and $7.3 million on a non-GAAP basis. However, this was lower than the $9.6 million last year, and this year it had much higher revenue. So, things are slowly turning around.

Unfortunately, Cloudflare still has not been able to generate positive free cash flow (FCF). I wouldn’t mind about the losses if the company was actually producing FCF profits. But this quarter FCF was negative $9.8 million, or 6% of total revenue, compared to negative $20.2 million, or 20% of total revenue, in the second quarter of 2020. In other words, its FCF margins improved, albeit staying negative.

At some point, there has to be an inflection point to positive profits and positive free cash flow. However, on Aug. 5, Cloudflare said it expects 2021 will show a non-GAAP loss of $28 to $24 million on revenue of up to $633 million. This is the same as its previous outlook.

For example, the Q1 non-GAAP loss was $9.3 million, bringing the total first-half non-GAAP loss to $16.6 million. Therefore, $28 to 24 million negative non-GAAP guidance implies that Cloudflare expects to lose $7.3 to 11.3 million in the second half. That is not good for such a large-cap stock.

What To Do With NET Stock

My view is that NET stock is likely to fall from here. You can’t have a negative free cash flow company with a $37.1 billion market value that has almost doubled in value. I foresee at least a 30% to 40% decline in NET stock until it can turn positive FCF. That puts its value between $71.29 and $83.17 per share, down from $118.82 as of Aug. 5.

Sell-side analysts tend to agree with me. For example, Yahoo! Finance, which uses data surveys from Refinitiv, indicates that 15 analysts have an average price target of $100.73. The same is true with TipRanks, where they report that 12 analysts have an average target of $100.70. In general, they are not as negative as I am, but on the other hand, these analysts still think NET stock is too high.

However, let’s not get too negative here. For example, analysts surveyed by Seeking Alpha have an average revenue target of $818.47 for 2022. This represents another 29% gain in sales. That could easily be good enough for the company to turn FCF and non-GAAP net income positive.

If that happens, then maybe today’s stock price can last. But for right now, investors should take a wait-and-see attitude on NET stock.

On the date of publication, Mark R. Hake did not hold a position in any security mentioned in this article. The opinions expressed in this article are those of the writer, subject to the InvestorPlace.com Publishing Guidelines.

Mark Hake writes about personal finance on mrhake.medium.com and runs the Total Yield Value Guide which you can review here.